Developers invest in everything—except what matters most at the finish line
You wouldn’t build without a plan, so why approach settlement without one?
After years of planning, design, construction, marketing and sales, the final stage of a development project—settlement—should be executed with equal care. Yet time and again, we see developers hand this critical phase over to sales agents or admin teams without a formal settlement strategy in place.
The consequences can be costly. Valuation shortfalls, finance issues, buyer panic, and defaults all become far more likely when you’re unprepared.
That’s why it’s essential to build your settlement team early. If you haven’t already, hire or partner with specialists whose sole focus is to manage settlements professionally. Begin this process 6–9 months before your expected completion date.
This team should:
- Engage buyers early and often
- Identify financial or emotional risks
- Work collaboratively with purchasers and their brokers
- Document the process and track progress across each stage
It’s not just about ticking boxes—it’s about increasing your chances of completion success. Because at the end of the day, a sale that doesn’t settle isn’t a sale at all.
